On a website, http://collateraldamage.wordpress.com/tag/bad-press-releases/ they showcase poor public relations online. this particular press release has the title “Celebrate Hitler’s Birthday by Knowing the Truth about Christianity, Nazism, and the Holocaust”. As you can see this is a press release that would upset more people than make happy. The press reease that they chose to release caused great backlash and did not create a good buzz about their product.
A good example of using the internet for public relations would be HP. Hood dairy company. On their company website, they have a separated link that is titled promotions and under the about us they have a linkthat directs you to all of their press releases. They make the information easily available and also have their releases titled properly and information relevent.
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